Real Results. Real Brands. Beautiful Shopify Builds That Convert.
From global fashion houses to local legends — we build Shopify stores that don’t just look good, they work. Explore the brands we’ve helped grow through strategic design, smart UX, and results-driven replatforming.
Shopify Plus Re-Design
Naked Cashmere
Full Site Design
UX & UI Design
Creative Direction
(Agency Partnership: Design Director)
Creative Direction Goals:
✔️ Edge-to-edge layouts with fluid, asymmetrical movement
✔️ A digital experience that felt elevated, soft, and coastal-luxurious
✔️ Fully ADA-compliant without compromising aesthetic
Naked Cashmere came to us ready to debut their new branding—and needed a site to match. As the acting Design Director, I led the full redesign with a focus on rich UX, movement, and emotion. From homepage to product page, we translated their high-end, minimalist aesthetic into a tactile, immersive shopping experience.
The final design blended editorial layouts with Shopify functionality, meeting both their visual ambitions and ADA compliance standards. The result was a bold, modern rebrand that feels effortless and elevated.
Creative Direction
Hugo Boss
Klaviyo Email Marketing
UX & UI Design
Creative Direction
(Agency Partnership: Design Director)
Creative Direction Goals:
✔️ Elevated, brand-aligned email design system
✔️ Improved accessibility and ADA compliance across all sends
✔️ Mentorship and team leadership to support scalable design execution
As Design Director on this project, provided creative oversight and mentorship to the email design team, ensuring alignment with Hugo Boss’s global brand standards. Worked closely with strategists to translate campaign goals into high-converting email flows — with a strong emphasis on accessibility, brand expression, and performance.
Identified and resolved key ADA compliance issues within existing templates, strengthening both UX and deliverability. The results? A major lift in email performance and long-term ROI.
📈 20% increase in email-driven sales
📬 60% higher open rates
💥 +900% 12-month ROI on email flows
Creative Direction
Calvin Klein
UX Design
Wireframing
Logo, Branding & Storytelling
Calvin Klein
(Agency Partnership: Creative Director / Lead UX)
Creative Direction Goals:
✔️ Iconic, minimalist loyalty experience that feels undeniably Calvin Klein
✔️ Frictionless, mobile‑first points & rewards flow with clear status and actions
✔️ Editorial, edge‑to‑edge layouts with refined typography and subtle motion
Calvin Klein wanted to reimagine the rewards + points experience. Led concepting, wireframing, and UX design, presenting stakeholder-ready narratives that reframed loyalty into a simpler, more brand-aligned journey. The new structure makes earning, tracking, and redeeming points intuitive across devices—elevating both usability and brand expression.
Launching soon
Creative Direction
LoveShackFancy
UX Design
Creative Direction
UX Audit
(Agency Partnership: UX Strategist & Creative Director)
Creative Direction Goals:
✔️ Identify and resolve friction points across the shopping journey
✔️ Elevate the UX to match the brand’s romantic, layered aesthetic
✔️ Improve accessibility, usability, and conversion pathways across mobile and desktop
Conducted a comprehensive UX audit of LoveShackFancy’s Shopify storefront using Baymard Institute principles, Hotjar session data, and internal analytics. The result was a 120+ page strategic report highlighting key issues affecting conversion, including ADA compliance gaps, mobile glitches, and misaligned UX patterns.
The audit informed a complete site restructure and design refresh — improving product discovery, streamlining cart flow, and ultimately increasing both average order value (AOV) and conversion rate across the site.
Creative Direction
Mielle Organics
UX Design
Full Site Design
E-commerce Strategy
Creative Direction Goals:
✔️ Migrate fast, without sacrificing design integrity or brand experience
✔️ Create a seamless, mobile-first shopping flow for returning customers
✔️ Elevate UX/UI while preparing the brand for scale and future campaigns
Mielle Organics is a beloved haircare brand with a loyal following — so when their WordPress site crashed, they needed immediate action. I led a full emergency migration to Shopify, getting their storefront live again in under 24 hours to prevent major sales loss.
Post-launch, we redesigned the full site with a fresh, conversion-optimized layout, created a custom community hub, and supported an upcoming social media campaign. The result was a resilient, high-converting Shopify site that supported their rapid growth and reflected the strength of their brand.
Brands That Have Been Helped to Build, Design, or Scale
From global fashion houses to indie cult favorites, these are the brands shaped through our creative leadership — both directly and in collaboration with top agencies.
Fire Dept. Coffee
Fire Dept Coffee needed a site that could serve both their everyday customers and their growing wholesale and firefighter-focused programs. Their previous site lacked clarity, scalability, and a clear separation between B2C and B2B flows.
I led the redesign to modernize their digital presence while honoring the brand’s mission. We built custom shopping flows for wholesale, improved navigation, and created a layout that better showcased their products and purpose. The result is a high-converting storefront that doubled their sales post-launch — and better reflects the heart behind the brand.
⭐⭐⭐⭐⭐
“Sales have DOUBLED since the new site" - Luke, Owner, Fire Dept Coffee
Full site Redesign
UX + UI
B2B & B2C Experience
E-commerce Strategy
Agency Partnership: UX & Creative Direction
Good Counsel
Creative Direction Goals:
✔️ Shift from a subscription-box-only model to a full ecommerce experience
✔️ Enhance accessibility through ADA-conscious color and layout choices
✔️ Develop custom modules that supported guided shopping and product discovery
I supported Good Counsel through a strategic UX evolution — moving from a rigid subscription model to a more flexible, customer-driven shopping experience. Through refined color theory, simplified flows, and hands-on creative direction, I helped design a system that felt both elevated and easy to shop. The new UX supports scalability while staying true to the brand’s polished, modern feel.
QM Spirits
QM Spirits, with their hand-painted bottles and deep Oaxacan roots, needed a site that matched their artistry and cultural narrative. The original site lacked polish, cohesion, and sales-driving clarity.
I led the redesign to bring their identity front and center while optimizing UX and conversion pathways. We crafted a visual-forward layout with bold imagery, clean flows, and storytelling that weaves their heritage through every scroll. The result is a site that feels immersive, editorial, and built to convert — paying homage to their craft and connecting customers to their mission.
Full site Redesign
UX + UI
Brand Relaunch
CRO
Southern Scholar
Southern Scholar needed more than a visual refresh — they needed a total Shopify transformation. From legacy code cleanup to UX overhaul, we redesigned their store from the ground up with a focus on scalable subscription architecture, custom bundle flows, and intuitive “Shop By” filters to streamline the entire shopping experience.
Behind the scenes, we implemented key app optimizations, improved mobile navigation, and built flexible systems to support both one-time and recurring orders — all while aligning to their elevated brand voice.
The results?
📈 +26% increase in conversion rate
🧦 +57% increase in total sales
🛍️ +59% increase in gross sales
🔁 +18% increase in returning customer rate
📦 +54% increase in total orders
From first click to final checkout, every interaction now feels smoother, smarter, and primed for growth.
Full site Redesign
UX + UI
Subscription Strategy
App Integration Solutions
Stan's Donuts
Stan’s Donuts needed a website as delightful as their iconic pink boxes. Their existing site lacked functionality, clarity, and mobile performance — especially for local customers looking to order coffee, beans, and branded merchandise.
I led the redesign to bring their brand charm online while improving usability across all devices. We built out custom Shopify flows for beverage and merch ordering, streamlined the product grid, and added vibrant, playful design elements that reflected the in-store experience.
The result is a fast, flexible storefront that supports daily orders, seasonal drops, and Chicago's undying love for donuts (and coffee) — all with a side of sprinkles. ☕🍩
Full site Redesign
UX + UI
Custom Product Flow
Coffee & Merch Optimization
UX + UI Website Redesign
HERA Goddess
Hera Goddess came to us with a site that didn’t reflect the quality of their products or the power of their brand. The design was outdated, the shopping experience clunky, and wholesale buyers had no streamlined path to purchase.
We completely reimagined their digital presence — crafting a luxurious, visually captivating Shopify site that feels as elevated as the products they offer. Alongside the design overhaul, we built out custom wholesale pricing, gated pro access, and intuitive UX that serves both everyday customers and professional buyers.
The result is a site that feels sacred, sophisticated, and built to scale.
Gigawatt Coffee Roasters
Full Site Redesign · UX / UI · Custom Imagery & Content Flow · Conversion Optimization
Gigawatt Coffee Roasters needed a site that matched the strength of their brand and the quality of their roast. The old site lacked clarity, cohesion, and the strategic flow needed to guide customers from product discovery to purchase.
We redesigned the entire storefront — with custom layouts, optimized imagery, and a revamped conversion flow built specifically for high-impact storytelling and product engagement. Every section was crafted to increase clarity, trust, and add-to-cart intent.
The result? A coffee site that’s fast, intuitive, and fully aligned with Gigawatt’s bold identity — built to attract, convert, and keep customers coming back.
⭐⭐⭐⭐⭐
“Since the launch, we have seen our new customer rate double, and our conversion rate increase as well.” - Jen, Owner, Gigawatt Coffee Roasters
Full site Redesign
UX + UI
Custom Imagery & Content Flow
CRO
Rachel Rener
Rachel Rener needed more than a refresh — she needed a platform that could support her explosive growth. We migrated her entire site from to Shopify, giving her a faster, more scalable, and easier-to-manage backend that could finally keep up with her expanding universe of books, preorders, events, and fan engagement.
We built out custom preorder flows, integrated her email list for seamless lead capture and automation, and utilized Shopify Flow to manage operations behind the scenes. The design itself was bold, colorful, and unmistakably Rachel — capturing her voice, humor, and creative spark with every scroll.
Best of all, the site is now equipped to handle surges in traffic during book launches and promotions — while maintaining a fun, accessible vibe that makes readers feel right at home.
⭐⭐⭐⭐⭐
“Working with Maya was a joy! She listened intently, was extremely open and responsive to feedback and requests, communicated every step of the way, and gave us an absolutely stunning and functional website.” — Rachel Rener
Full site Redesign
UX + UI
Brand Elevation
Replatform
Maria Pinto
Maria Pinto’s designs have graced red carpets and styled icons — including Michelle Obama — but her website no longer reflected that level of artistry and influence. Her previous site lacked visual depth and scalability, which made it hard for her to tell the full story of her couture collections.
We led a full redesign on Shopify, transforming her site into a platform worthy of her legacy. The new design highlights her craftsmanship with bold visuals, elevated layouts, and intuitive navigation that honors both the creative process and the customer experience.
We built site flows optimized for high-value orders, strong visual storytelling, and designer-level consistency across mobile and desktop. Now, her brand presence tangibly matches the prestige of her work, and her online store feels as polished and powerful as the designs themselves.
Visual Refresh
UX + UI
Brand Reinforcement
E-Commerce Strategy
Geneba Tequila
Geneba Tequila entered the market with bold flavor and heritage — but no digital presence to match. In collaboration with their team, we built a fully branded Shopify storefront from the ground up, fusing storytelling, product showcase, and premium UX.
We established a distinctive visual identity, sculpted immersive site flows, and structured intuitive navigation to guide customers through the product range, brand values, and educational content. Supporting everything behind the scenes was a solid eCommerce strategy, including layered collections, interactive elements, and mobile optimization to make the brand feel as refined online as it is in the bottle.
The result is a launch-ready, gorgeous site that embodies Geneba’s spirit and is calibrated to convert.
New Brand Launch
UX + UI
Custom Visuals
AI + CRO
Firestone Sisters
Firestone Sisters came to us ready to evolve their online presence and simplify the way customers shop their products. Their previous platform made it difficult to manage content, scale e-commerce, and create a seamless buying experience.
I led a full replatform to Shopify, streamlining both the backend and the customer journey. The site was restructured for clarity and ease, with simplified navigation, cleaner product flows, and an optimized checkout experience. We focused on removing friction, improving load speed, and creating a cohesive visual system that supports both brand storytelling and conversion.
The result is a modern, intuitive Shopify experience that feels effortless to shop, easy to manage, and built to support Firestone Sisters’ continued growth.
Full site Redesign
UX + UI
Replatform
CRO
Branding + UX + UI + Label Design
HABTHERA Nutrition
Habthera Nutrition needed a brand identity and visual system that reflected their science-backed approach to recovery, wellness, and adaptive nutrition.
I led the branding and creative direction from concept to execution, designing a distinctive logo, product labels, and visual assets that unify Habthera’s mission with a confident, modern aesthetic. We crafted packaging that balances clinical credibility and approachable wellness appeal, combined with brand elements that support marketing, social, and web applications. The result is a brand system that feels refined and intentional, elevating Habthera’s presence in a crowded supplement space and aligning their visual identity with the quality of their formulations.
Elise Campbell Design
Elise Campbell Design needed a Shopify replatform that could support both beautiful presentation and a seamless custom ordering experience. Their previous site made it difficult for customers to preview and personalize card designs before purchase, limiting engagement and clarity.
I led the replatform to Shopify while integrating a custom card maker and live previewer that allows shoppers to personalize and visualize cards in real time. We redesigned the site structure for intuitive browsing, streamlined the checkout flow, and ensured the customizer was fast, clear, and enjoyable to use.
The result is a polished, user-centric Shopify experience that blends elegant design with powerful functionality, making it effortless for customers to create and order personalized cards while strengthening Elise Campbell’s brand presence online.
Replatform
UX + UI
Strategic Design
E-Commerce Strategy
TOPTOTE by Lindsay Albanese
Shopify design and optimization for a growing lifestyle brand.
The OHM Store
E-commerce design and conversion enhancements for a spiritual retail brand.
A3 Performance
Shopify experience and conversion-focused redesign for a high-performance swimwear brand.
Storage Theory
Shopify design and streamlined shopping flow for a modern storage solutions brand.
Sophia Forero
Shopify design and brand-forward e-commerce for an independent fashion label.
KOS
Shopify design and streamlined e-commerce for a specialty coffee roaster focused on transparency and community.
DELTA First Wave
Shopify design and streamlined e-commerce for an innovation lab backed by Delta Faucet Company, bringing forward product discovery and retail clarity.
Want to See More Websites & Reviews?
We’ve built and redesigned over 1,200 Shopify stores — from cult-favorite brands to bold new launches. Click below to explore even more transformations, UX upgrades, and conversion-driven designs.